E-commerce
Bagaji.bg online store
A mobile-first luggage store with a short checkout and payment after inspection.
Business context
Bagaji.bg sells suitcases, backpacks, holdalls and travel bags. The catalogue has colour and size variants, and orders ship with Econt to an office or an address.
Challenge
The purchase often starts on a phone. A long checkout, with payment and delivery revealed late, stops the customer before the order is finished.
Approach and solution
The catalogue and product page are mobile-first: photo, price, variant and add to cart are visible without hunting. Checkout is short, and delivery and payment are chosen before confirmation. In the store, payment happens after the parcel is inspected with the courier. Orders of €150 or more to an Econt office ship free, and returns are available within 14 days.
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