SEO
SEO and mobile structure for Techmarket.bg
Categories and products lead into a short checkout, where payment and delivery are chosen on the phone.
Business context
Techmarket.bg is an online store for electronics and appliances. People arrive from search on a category or a product and often continue the order on a phone.
Challenge
The page found in search has to lead into a short order. If the price and the next step are hard to reach on a phone, and payment and delivery appear late, the visit never reaches checkout.
Approach and solution
Categories and products are arranged so the title, the price and the next step are readable on a phone. The product leads into a short checkout, where delivery and the payment method are chosen before the order is confirmed. Rankings and traffic are not stated here: those numbers stay out of the case until they are verified.
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