Websites
Rent a Camper by RealCars website
A mobile-first site where the model, daily price and deposit are visible before a short request.
Business context
Rent a Camper by RealCars rents campervans from Sofia. The site lists the Euramobil from €125 a day and the Carthago C-Tourer from €200 a day. People compare the model and the dates on a phone, before the trip.
Challenge
A rental does not go through a classic cart, but the path to a request has to be just as clear. The price and the deposit should not appear only after a long form.
Approach and solution
The site is mobile-first. Seats, equipment and the daily price are readable at once. The deposit, between €500 and €1,000 depending on the model, is stated before the request is sent. The four steps stay short: choose a camper, choose dates, send a request, collect it. There is no hidden price and no form that gets in the way of deciding on a phone.
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