WEBTIK Ltd. / 2016 - Present

Web Developer & CEO

Developed and maintained high-performance websites using HTML, CSS, JavaScript, and jQuery, ensuring seamless functionality and user experience.

Transformed mockups into fully functional web applications, utilizing HTML, JavaScript, AJAX, and JSON to enhance interactivity and usability.

Delivered front-end development solutions, crafting visually compelling designs that align with brand identity and industry standards.

Optimized website performance and implemented responsive design, improving user engagement across devices.

Developed and customized websites using WordPress, HubSpot, and other content management systems, enhancing scalability and ease of maintenance.

Migrated websites to new platforms with minimal downtime, ensuring a smooth transition and uninterrupted user experience.

Led agile development teams in building multi-tier web applications, fostering collaboration and accelerating project timelines.

Partnered with UI/UX designers to create modern, user-centric interfaces, enhancing navigation and overall digital experience.

RENTEX GROUP LTD. / 2025 - Present

Director Marketing / Manager Marketing

RENTEX GROUP LTD. was established on April 1, 2019, and has extensive experience in the market since 2007. The company operates with over 100 employees and achieves an annual turnover of approximately 20 million BGN. It is a holding company that includes the following subsidiaries: Rentex Ltd, RSD Trade Ltd, Machines BG Ltd, and Bautrax Ltd.

As a Director Marketing and Project Manager in Online Shops, I oversee the end-to-end development, optimization, and performance of eCommerce platforms, ensuring seamless operations and a superior customer experience. I coordinate cross-functional teams, including developers, designers, marketers, and logistics specialists, to implement strategic solutions that drive sales and operational efficiency.

My responsibilities include managing platform integrations, automation, and third-party tools to enhance store functionality and scalability. I oversee the development and maintenance of online stores, ensuring they are responsive, secure, and optimized for both desktop and mobile users.

I work closely with marketing teams to implement SEO, PPC, email marketing, and conversion rate optimization (CRO) strategies, ensuring consistent brand messaging and effective customer acquisition. Additionally, I analyze sales data, customer behavior, and website performance to identify trends and make data-driven decisions for continuous improvement.

A key part of my role is ensuring a smooth user experience, from product catalog management and checkout optimization to payment gateways and shipping logistics. I also manage vendor and stakeholder relationships, negotiating contracts and ensuring third-party services align with business goals.

By leveraging agile project management methodologies, I enhance workflow efficiency, streamline operations, and ensure projects are delivered on time and within budget, driving growth and profitability in the competitive eCommerce landscape.

Paradox Interactive Development Ltd. / 2013 - 2016

Web Designer

Designed highly engaging interactive user interfaces that complied with modern web standards.

Designed user interface to meet client specifications, Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.

Completed domain name registrations and maintained website and web hosting account.

Enhanced website functionality by implementing responsive design and user-friendly navigation elements.

Coded websites using HTML, CSS, JavaScript, and jQuery languages.

Adhered to SEO best practices while designing sites.

Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.

Provided front-end website development using WordPress, Hubspot, and other editing software.

Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser compatibility.

Boosted web traffic by improving navigation and rectifying bottlenecks.

beOnline Ltd. / 2011 - 2013

Web Deisgner

Designed highly engaging interactive user interfaces that complied with modern web standards.

Designed user interface to meet client specifications, Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.

Completed domain name registrations and maintained website and web hosting account.

Configured templates for clients to easily customize.

Developed graphic and image assets for both content and digital marketing efforts.

Coded websites using HTML, CSS, JavaScript, and jQuery languages.

Adhered to SEO best practices while designing sites.

Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.

Developed user-friendly web forms with validation and error handling.

Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser compatibility.

Crafted SEO strategy and intuitive interface for site to achieve prominent rankings across top browser platforms.